I know I wrote about business blogs in my last newsletter, but in researching the article I read a lot of sources, which now I would like to share with you. Baseline magazine had Are You Ready to Love Blogging? and the book, “We Blog: Publishing Online with Weblogs” has Chapter 8 devoted to the business blog. It talks about workgroup blogs and project blogs, which I think are perfect uses for blogging.
Dan Gillmor’s eJournal – SiliconValley.com has a great entry Business Blogging and Why it Can Work and includes numerous links. About.com has a short article What a Business Blog Can Do For You and you can read 5 Key Questions To Ask About Business Blogs at MarketProfs.
This is a great article for me, mainly because I see myself going through some of the same questions. I never asked Apple if I could start a blog, and I’m very wary of writing about what I work on, even what’s already shipped. I’m looking forward to some of the projects I’m working on this year but Apple is so secretive about not ‘pre-announcing’ and leaking information, that I’m concerned about my blog actually being useful to anyone.