One of the differentiators between Internet shopping and local stores is satisfying the need for personal service. Unfortunately, many retail establishments don’t seem to know this. A Fast Company article Getting to “Very Satisfied” offers some tips to go beyond taking customers’ money.
…after a three-month, admittedly unscientific $5,000 spree, the duo came to this sad conclusion: Only 3% of their store visits had left them “very satisfied.” The remaining 97% failed mostly on the basics: lack of courtesy and skimpy product knowledge.
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