Looks like a few marketing/technology missteps has brought Toys “R” Us to the end. A Lesson from Toys “Were” Us: Use Tech to Personalize provides an interesting analysis from eWeek writer Evan Schuman.
When Toys “Were” Us announced that it was going to abandon the toy business, the toy chain was widely seen as another victim of Wal-Mart. But the truth is, the move stemmed from the company’s own inability to use technology to get closer to customers.
I liked those giraffe commercials they ran last year. Not that they got me into the store, but they were entertaining. Make sure you check out some of the rebuttals at the end of the article.
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