Simply Better is *Yet Another Marketing Book to add to the enormous collection of marketing books available at stores and libraries. This book follows the findings of many books preceding it, namely, “listen to your customers and deliver what they need.” The authors come from European academia, so I question how much real-world insight they could have. But the book is an interesting read, with some real-world examples. There’s an “Idea Check” at the end of each chapter which provides a review of what you just read and a list of important points to remember. This book may just be “simply better” than the rest.
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