Blogs and blogging seem to be getting quite a bit of news and headlines the last month — ever since the Rathergate scandal was launched by a blogger at Powerlineblog. Besides the scandal ramblings and the previous blog entry Blogging for Jobs, there is plenty going on with the business trade press. Here’s one Blogging for Dollars – CFO Magazine
The real promise of blogs, however, lies in their tremendous marketing power. For just a few hundred dollars, companies can start a buzz about new products, tout awards won, and generally blow their own horns.
I blog primarily because I enjoy writing and disseminating information. If this blog happens to snag an extra client or two then even better. But my blogs also become a database of interesting and useful links, ideas for my clients, and a great forum for discussing those ideas. I’m glad to see blogs coming into their own and I’m glad to be blogging. And thanks to you for reading.
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