Some tips if you are doing any type of e-mail marketing, which everyone does around the holidays. You should avoid using “free,” “save,” “urgent,” “important,” “$$$,” and text in all CAPS in the subject line of your e-mail marketing message.
Why you might ask? These words and symbols may make your message look like spam. Many online portals, like AOL, and personal firewalls use filters to block mail with these items in the subject line.
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