Back in 1995 I put up my first web page for the consulting company I was working at. The web was fairly new and there was relatively little traffic. What I remember most is one of my clients saying. “What the hell would you use that for?” My explanation at that time was, “It’s advertising.”

Within five years that client had their own web page (yes I did it) and put their materials catalog and service descriptions online. These days, if you don’t have a website, and even worse, an e-mail address, you are a non-entity. From a one-man contractor to a worldwide conglomerate, you need the resources. So I find it unusual to find businesses without either. I still hear, “This web thing, it’s just a fad!” And this I don’t get at all.

Then after you get a website, all I hear is “How do I know who’s visiting?” If you ask, your website is not doing its thing. And, Here’s 50 Reasons more people aren’t using your website.